When it comes to luxury fashion, the spotlight has traditionally shone on style rather than technology. However, high-end fashion retailers increasingly see technology as a vital asset for building meaningful customer connections and delivering personalized, exclusive experiences luxury shoppers expect.
This shift toward digital innovation represents a fundamental shift in how luxury brands engage with their clientele. Beyond offering tailored services, they also need to provide a shopping experience that’s consistent across both digital and physical channels. To meet these demands, many luxury brands are choosing LS Central for its comprehensive retail capabilities, designed to uphold the high standards of the luxury fashion industry. LS Central allows brands to centralize sales, inventory, and customer data, creating a consistent, connected experience that fosters loyalty and simplifies business operations.
Here, we explore how LS Central is already helping to set new standards in luxury retail.
Connected omnichannel retail experience
Bongenie, a renowned luxury department store based in Switzerland, harnessed the power of LS Central to deliver better omnichannel experiences by connecting their physical locations to the online store. With LS Central, Bongenie is able to synchronize data across all channels, providing a consistent and efficient shopping experience both online and offline. a fully connected omnichannel experience that connects its physical locations with its online store. With LS Central, information flows smoothly and accurately across all channels, making it much easier for the business to manage their online and offline sales.
“We have achieved customer satisfaction thanks to our ability to present on our website stock information, including availability in the stores. This is the kind of information customers now demand,” said Hugo Roche, Digital Manager at Bongénie. “It brings added value to the user experience: the customer is immediately satisfied and will make more returning visits to our website, and our shops.” The system also allows Bongenie to offer omni-channel loyalty programs, rewarding customers whether they shop online or in-store.
Personalized customer engagement
Essentiel Antwerp is a contemporary Belgian fashion brand celebrated for its vibrant and playful designs that cater to style-conscious consumers. By implementing LS Central, Essentiel Antwerp has transformed its approach to consumer engagement. Now, the retailer can create campaigns and promotions for specific customer groups with real-time sales and customer data, making each customer interaction feel tailored and meaningful.
“In the past, most customers would leave without identifying themselves,” said Peter Bruggeman, Chief Financial Officer at Essentiel Antwerp. “We’re trying to limit that now and ensure that we have the best possible visibility of what each customer buys and where they buy it.”
Improved staff productivity
Known for its curated selection of designer glasses, Eye Couture is a high-end eyewear retailer and wholesaler. The business has employees in its retail stores, the head office, and remote offices, as their sales representatives sometimes visit customer locations. Eye Couture implemented LS Central to consolidate its data so that all their employees could access reliable and up to date information when and where they needed it.
“Whether it’s someone in our head office or someone at one of our retail locations,” said Gregory Nichles, Owner and Manager at Eye Couture, “We can access stock availability, customer orders, as well as any other touchpoints we have with either our retail or whole customers.” Now, employees at Eye Couture spend less time looking for information and can dedicate more time to customer interactions, leading to improved service quality – strengthening the company’s reputation in the competitive luxury eyewear market.
Robust inventory management
SOHO Middle East brings a curated selection of high-end brands and stylish apparel from around the world to customers in the Middle East. Previously, the company was using a slew of systems that required a lot of manual intervention, leaving them prone to human errors and delayed data input. But after implementing LS Central, SOHO Middle East has been able to simplify and optimize its inventory management without needing to rely on information from multiple sources. “
We needed an all-in-one retail system with a robust financial and inventory management system,” said Mr. Samora Suresh, IT Manager at SOHO. With LS Central, the company enjoys instant access to sales reports, allowing them to monitor stock levels across all their stores in real time, and quickly identify when popular items are running low. This proactive approach reduces the risk of overstocking and understocking situations, helping maintain smooth operations throughout all the different departments.
Scalable operations
When Sam Edelman launched its first pop-up store in Singapore at the prestigious Marina Bay Sands to expand its presence in the Asian market, they chose LS Central to make it happen. The store welcomes international and local visitors to explore Sam Edelman’s latest collections in an interactive and immersive environment. More than just a smooth launch, the company sought a software solution that could enhance daily operations, ensuring efficiency and delivering a shopping experience that meets the expectations of its customers.
“With LS Central, we have not only overcome the challenges of our retail business, but we are also growing stronger and more efficient,” says Gina Goh Managing Director at Sam Edelman. As the brand continues its expansion, LS Central simplifies scaling to meet evolving business needs—whether by opening new locations, adding product lines, or managing growing customer data.
Ready to transform your luxury retail operations?
As the luxury retail landscape continues to evolve, now is the perfect time to explore how connected retail management solutions like LS Central can elevate your brand. LS Central equips luxury retailers with the tools necessary to thrive and effectively respond to evolving consumer expectations while cultivating loyalty and sustainable growth.
Contact our team of experts to learn more about how our LS Central software solutions can help your business succeed.
