Victoria's Secret is a leading specialty retailer of lingerie and beauty products, known worldwide for its modern, fashion-inspired lingerie collections, prestige fragrances and runway shows. Victoria’s Secret decided to launch new stores across Finland through its local partner Agora Trading, an expert in opening and operating retail stores in both travel and domestic locations.
Business case
For Victoria’s Secret, great customer service is at the root of retail success. The first Finnish store was set to open in an airport, a very special retail environment. In airports, customers are often shopping in a hurry, and passengers can have many different currencies in their wallets. Travel retailers must be able to insure quick payment transactions, whichever the currency the customer uses. To guarantee a great customer experience to rushed travelers, it is important that everything in the back office works smoothly, with no mishaps and downtimes.
Solution
The LS Retail software solution, based on Microsoft Dynamics ERP, has a great reputation when it comes to both travel and domestic retail. Thanks to its great speed and flexibility, the system is used by many duty free and travel retail operators worldwide. For these and more reasons, Victoria’s Secret chose LS Retail software as its new system.
Finland’s first Victoria’s Secret Beauty & Accessories store opened on schedule at the Helsinki-Vantaa Airport in July, running on the LS Retail software solution. Solteq, a local LS Retail implementation partner, took care of deploying the technology solution to the stores through Victoria’s Secret’s local partner Agora Trading. Solteq’s Client Retail & Hospitality Services Director Tuula Savolainen explains: “We provided the store with pre-installed LS Retail software, an end-to-end system that supports the overall business operations of the store chain.” “We had a very tight schedule,” says Ioannis Pallis, IT Director at Agora Trading. “The project progressed smoothly and we opened the store as scheduled. There has been quite a hustle and bustle in the store right from the beginning.”
