Operating through six companies - Smart Organic AD, Smart Organic SRL, Smart Organic GmbH, Zelen Bio, Santolita, and Naughty Nuts - the group offers a wide and diverse portfolio of organic products, reaching customers in over 60 countries worldwide.
Business case
As Smart Organic grew, managing operations across multiple companies became increasingly complex. Each entity relied on separate, disconnected systems, leading to critical challenges including:
- Limited real-time visibility into core operations such as manufacturing, inventory, and distribution.
- Inefficiencies in financial reporting and order processing.
- Lack of integration between systems, preventing effective communication and collaboration across the group.
These issues slowed down decision-making, caused operational delays, and led to increased food waste - all of which conflicted with Smart Organic’s commitment to sustainability. To overcome these challenges, the company needed a modern, unified system that could provide real-time data access and streamline processes across departments.
Solution
Local LS Retail partner Navtech Group recommended Microsoft Dynamics 365 Business Central ERP and LS Central. LS Central extends Business Central and brings together all core business processes into a single platform, giving complete control over ERP and POS operations, inventory, eCommerce, and customer loyalty. The system also supports multi-brand and multi-location management, aligning perfectly with Smart Organic’s business model. “The wide variety of operations within the company required a well-structured system to effectively manage all processes,” says Kalin Karadzhov, Project Manager at Smart Organic. “We needed a solution that was both flexible and precise.”
To make sure the system aligned perfectly with Smart Organic’s processes, NavTech Group added integrations for warehouse management, manufacturing, and purchases planning.
Benefits
With LS Central in place, all Smart Organic companies using the solution now have clear visibility into each department’s activities. This transparency helps teams communicate and collaborate more easily across the organization. “LS Central simplifies the team’s work, saves valuable time, and allows us to focus more on customer communication,” says Karadzhov. The implementation of LS Central has driven improvements across several areas:
Improved operational efficiency
- Automated workflows, including document exchange and real-time sharing of purchase and sales transactions at each store, reduce manual errors, and administrative burdens.
- Having real-time access to data helps the team make faster, more informed decisions based on accurate information.
Optimized inventory and waste reduction
- Better inventory management has significantly reduced food waste.
- To reduce food waste, Zelen offers their customers the opportunity to purchase discounted products nearing their expiry date through the 'Save Food' campaign.
Enhanced customer experience
- Smoother in-store shopping with shorter wait times
- Accurate and timely order deliveries
- Reliable stock availability both online and offline
- Personalized promotions and exclusive benefits through the Zelen Bio website’s integrated loyalty program
The collaboration between Smart Organic, NavTech Group, and LS Retail is still ongoing, with several new projects already underway:
- Implementing LS Central at other companies within the group, including Santolita and Naughty Nuts.
- Developing a B2B website for Naughty Nuts and Smart Organic on Shopify to enhance wholesale operations.
- Integrating a new warehouse module for Naughty Nuts.
By adopting LS Central, Smart Organic can now handle complex processes with precision and efficiency. As the company continues to grow, it remains committed to investing in advanced technology to support its focus on customer satisfaction and sustainable practices. “We're focused on long-term investment, always looking for ways to improve and optimize every part of our business,” says Karadzhov.
