Robin Look

Robin Look, a renowned optical retail chain in Germany, has successfully established itself as a prominent local brand. With its roots in Berlin, Robin Look now boasts a network of over 20 stores across Berlin, Potsdam, Halle, Leipzig, and Dresden. The company has ambitious plans to expand further in the coming years, aiming to open more stores in different locations. 

Larger business, bigger demands

As Robin Look embarked on its business journey, it initially relied on a simple POS system for its IT operations. However, as the company grew, this system quickly proved inadequate. The manual handling of tasks such as inventory management and customer data tracking became overwhelming for all the outlets. Recognizing the need for a comprehensive retail solution with integrated ERP, Robin Look began its search for a system that could effectively manage its expanding business and support future growth.

Looking for the perfect system

With their sights set on future growth, Robin Look was in search of a user-friendly and efficient system. In addition to their basic needs, they required a solution that could handle the specific requirements of an optician, such as storing refraction data and managing glass orders. Their goal was not only to find a software solution, but also to establish a long-term partnership that would support their business growth and consolidation.

Global expertise for sector-specific needs

The LS Retail software solution met all of Robin Look’s requirements by offering a complete system with powerful functionalities - all backed by LS Retail’s proven global experience. "LS Retail software had all the characteristics Robin Look was looking for, and more: the end-to-end software solution would enable headquarters to run their whole business centrally, managing inventory, pricing, discounts and campaigns simply and effectively from back office. LS Retail software's flexibility also meant that it would be easily customized for the specific demands of the optical sector." Simon Kaufhold, General Manager of Robin Look. With the help and support of LS Retails’ local Partner akquinet, a company with known expertise in the optical field, Robin Look were able to create clear processes by using both existing and additional functionalities.

Empowered and in control

Since the implementation of the LS Retail software solution, Robin Look has experienced a transformation in their operations. The entire sales and ordering system has been significantly improved, simplifying the complex process of ordering and selling spectacles and glasses. From storing refraction data to selecting glasses and processing orders, every step has become more streamlined and effective. The centralized system has also made it easier for Robin Look to manage prices, discounts, and promotional campaigns, allowing them to provide more flexible and personalized customer service. With the new system in place, Robin Look now has complete control over their entire business. They can access all data, including inventory, sales history, and customer information, quickly and easily from any location, including their headquarters. This wealth of information enables them to make accurate and informed decisions for future planning and growth. Simon Kaufhold, the General Manager of Robin Look, expressed his satisfaction with the implementation, highlighting the increased transparency and professionalism it has brought to their daily operations.