Business case
O’Briens Wine connects with customers through 34 physical stores across Ireland, offering a warm and personalized shopping experience, as well as an online store where customers can browse and order from a wide range of products and access special offers. Beyond retail, O’Briens Wine works closely with restaurants, hotels, and other businesses in the hospitality industry, supplying premium beverages and fostering strong, collaborative relationships.
The company also organizes wine tasting events, including Ireland's largest, the O'Briens Wine Festival, held twice a year. Additionally, they offer wine education courses through the O'Briens Wine School in Donnybrook.
To support its diverse activities and deliver a seamless customer experience across all channels, the company upgraded its retail management software in 2019.
Solution
Drawing on the expertise of local LS Retail partner EBT Middle East - leaders in the travel retail industry with over 15 active customers - O’Briens Wine identified LS Central as the ideal solution for their needs. LS Central provided the key features they were seeking, including:
- Advanced inventory management to track wine vintages and batches.
- Loyalty program capabilities to reward customers and build lasting loyalty.
- Real-time reporting and analytics to optimize sales strategies and ensure optimal stock levels.
The teamwork with EBT Middle East has helped O’Briens Wine handle challenges effectively and keep their operations running smoothly.
Benefits
Since implementing LS Central, O’Briens Wine has achieved significant improvements across key areas:
- Inventory management – LS Central provides real-time visibility into inventory, ensuring accurate stock replenishment even during the busiest days. The company utilizes the Replenishment for LS Central module for purchasing and transfer processes, maintaining optimal stock levels and minimizing wastage.
- Financial accuracy – LS Central’s connection to Microsoft Dynamics 365 Business Central has improved financial reporting accuracy, providing clear insights into both inventory and store performance. This has empowered the company to make better-informed decisions regarding budgeting and financial forecasting.
- Integration between LS Central and Shopify – The eCommerce for LS Central add-on facilitates seamless data exchange between the two platforms, uniting online and in-store operations.
- Data-driven decision-making – Real-time sales analytics enable O’Briens Wine to make data-driven decisions based on actual customer preferences and purchasing behaviors, and to create effective promotions like mix-and-match offers and discounts.
These improvements have successfully driven numerous results for O’Briens Wine, such as:
- Increased sales: Thanks to real-time sales data, O’Briens Wine has experienced a sales boost, with effective promotions leading to higher transaction values and greater overall revenue.
- Inventory efficiency: The implementation of LS Central has led to significant reductions in excess stock levels, allowing the company to save on inventory holding costs and increase operational efficiency. Inventory management through LS Central has cut stock errors by 40%.
- Higher customer satisfaction: Customers have provided more positive feedback than ever before, appreciating the seamless and smooth shopping experience offered by O’Briens Wine.
