Today, Nesto is one of the top five retailers in the Gulf Cooperation Council (GCC) in terms of size and customer rating. “We are a consumer-centric company, dedicated to delivering exceptional customer experiences and satisfaction through special offers and membership rewards,” says Sujith K Nair, Manager (Business Central Systems) at Nesto Group.
Business case
During its early years, Nesto relied on standalone systems that did not communicate effectively with one another, which led to issues with data quality and meant staff wasted valuable time searching for information. Managing real-time inventory and ensuring accurate stock levels at every touchpoint was a substantial challenge.
To achieve their goals, Nesto needed a system that could provide:
- comprehensive features for the retail industry
- flexibility in terms of customization
- real-time access to key business information
Solution
LS Central quickly emerged as the ideal retail management solution due to its extensive capabilities for creating offers and promotions, which are integral to Nesto’s overall strategy. LS Central extends Microsoft Dynamics 365 Business Central ERP with advanced retail functionalities, including Point of Sale (POS), ERP (back-office), store operations, inventory, eCommerce, and customer loyalty on one platform.
Because the system collects and stores all data in a single, centralized database, businesses like Nesto can ensure access to real-time, accurate information across all their channels, increasing visibility and reducing the risk of mistakes.
Nesto's journey with LS Retail and Microsoft solutions began in 2011 when they implemented an earlier version of LS Retail software, then known as LS Nav. As Nesto was highly satisfied with the solution and wanted to leverage more features, they recently upgraded from Microsoft Dynamics Navision to Microsoft Dynamics 365 Business Central and the latest version of LS Central. Working closely with their local partner, LS Infotech, they went live with their first outlet in just four months.
Benefits
After implementing LS Central unified retail management system, Nesto now enjoys:
- Real-time data and analytics: Nesto can view and analyze data about sales, products, and customers across multiple locations in real-time, whenever they need. “The biggest benefit for us is around data replication - even if you want to replicate a whole table, it happens in just a few minutes,” says Sujith. Management can use this data to track KPIs and identify trends, helping them make informed decisions to improve operations.
- Seamless integration with other systems: Because of LS Central’s modular design, the system works smoothly with third-party systems and applications, enabling all essential integrations for retail operations. “Hosting web services and consuming third-party APIs have become handier with the new system,” says Sujith.
- Enhanced customer experience: LS Central supports a wide range of promotions like multibuy, Mix & Match, that can be used to personalize the customer experience.
- Faster checkout speeds: “Customers may spend hours browsing products in the store, but they are not willing to wait for a long time in the checkout queue,” says Sujith. “No matter how personalized the shopping experience might be, we need to be able to execute it efficiently without significant delays or dependencies.”
Nesto’s partnership with LS Retail and LS Infotech has not only addressed technical challenges but also strengthened Nesto’s ability to deliver exceptional customer experiences in the GCC.
