Comsed currently operates 27 retail stores across eight cities and manages 99 stands within a major gas station chain nationwide. The company offers an extensive selection of over 15,000 toys, children's clothing, and accessories.
Business case
Comsed struggled to maintain its leading position in Bulgaria's retail market due to outdated, disconnected systems. As the company expanded its store network and online presence, managing inventory across multiple locations became more complex. Daily issues with stock tracking and replenishment led to frequent errors, disruptions, and stockouts. The lack of business analytics tools also made it hard for Comsed to track key customer trends, limiting their ability to personalize offerings and build loyalty. These operational challenges not only raised costs but highlighted the pressing need for a comprehensive solution to remain competitive in a fast-changing retail market.
Solution
Local LS Retail partner NavTech Group recognized the challenges in Comsed's operations and recommended LS Central comprehensive retail management software. LS Central brings together sales, inventory, customer loyalty, replenishment, and reporting on top of Microsoft Dynamics 365 Business Central ERP.
The Navtech team implemented LS Central seamlessly across all stores, ensuring a smooth transition and laying a strong foundation for greater efficiency. Thanks to LS Central's adaptable design, employees in various roles and departments in Comsed found the system easy to learn and use. Its intuitive, user-friendly interface, combined with expert support from NavTech, enabled the team to quickly adapt. .
Benefits
LS Central has provided Comsed with a unified platform that simplifies their entire business operations. "LS Central centralizes the data from all our departments which makes our work easier and most importantly, more precise and accurate,” says Rosen Filimonov, CEO at Comsed. “Tasks that used to take hours to complete now require only a few clicks.”
By eliminating the need to juggle multiple disconnected systems, Comsed has reduced complexity for both employees and customers. Other benefits they’ve experienced include:
- Faster service at the POS
Using the POS terminal has become easier than ever for Comsed. The staff can quickly close sales, check product details and availability, manage transfer orders, and provide personalized customer service. Customers have multiple payment options to choose from, including cash, card, gift vouchers, payment on delivery, bank transfers, or split payments.
The LS Central POS system simplifies the return and refund process, enabling customers to return products purchased both online and in-store at any location, with options for exchanges or refunds.
- Increased customer loyalty
The team at Comsed can easily oversee sales history, customer trends, ongoing campaigns, promotions, and price management, ensuring they stay competitive. Comsed can use key customer analytics to create personalized offers and promo codes tailored to individual preferences. Customers can also purchase gift vouchers for use both online and in-store, with the option of paying the difference if their chosen items exceed the voucher value.
The LS Central Replenishment module helps Comsed manage inventory effectively by calculating the stock needed for each store and the warehouse. It suggests how much to reorder and where to send the products, ensuring that products are available at the locations where they are needed most. This module helps Comsed respond quickly to customer demand and prevents stockouts while also cutting down costs by recommending stock redistribution from the nearest location to reduce transportation expenses. “With Replenishment for LS Central, we have more flexibility and minimize all risks of out-of-stock situations,” says Filimonov. “Having such visibility over our stock helps us save time and money while also guaranteeing the satisfaction of our customers which is a top priority for us.”
- Clearer visibility over inventory
With LS Central, inventory management has become easier and more accurate for Comsed. The real-time inventory updates enables the company to see how quickly their products are selling and make sure their shelves are fully stocked during their busiest times of year, especially peak holiday demand.
With real-time visibility into their operations, the management team at Comsed can now analyze customer behavior patterns and adapt effectively to changing market conditions. For example, they can identify and target top customers and best-selling products, ensuring exceptional service across all channels. They can also track sales and performance at each location, pinpoint areas for improvement, and respond promptly to any challenges that arise.
- Connected online and in-store shopping
LS Central has bridged the gap between Comsed’s online and physical stores and simplified the shopping experience. The company can now track online buying habits, ensure quick order processing, and manage customer purchase information across channels. Customers can also check product availability at any store location, making it much easier for them to find the products they want at their preferred location.
Thanks to a more consistent shopping experience, features including membership registration, promotions (such as “Buy three, get one free”), and the ability to buy or redeem gift vouchers are all available online and in-store, so customers can shop how they prefer without missing an opportunity for a good deal.
With LS Central and the help of NavTech Group, Comsed now has a complete solution that has addressed their operational challenges and enhanced efficiency.
