With a mission to expand these brands throughout the Middle East, BIAS Retail connects with customers through diverse channels, including physical stores, eCommerce platforms, and B2B partnerships, ensuring a seamless and unified shopping experience at every touchpoint.
Business case
Before implementing LS Central, BIAS Retail LLC used a combination of separate systems for Point of Sale (POS), Enterprise Resource Planning (ERP), and other business functions for over five years. However, this fragmented setup led to several operational challenges:
- Lack of communication between the POS and ERP systems, resulting in data silos.
- Inconsistent customer experiences across different channels.
- Manual, time-consuming processes that increased the risk of errors.
- Difficulty scaling operations to meet growing demand.
According to Mr. Bino, CIO of BIAS Retail LLC, the breaking point came during a peak sales period when the company experienced significant data loss and system downtime. This incident made it clear that BIAS Retail LLC needed a more flexible and scalable business management solution.
Solution
After evaluating several software solutions, including Oracle and SAP, BIAS Retail LLC selected LS Central for its comprehensive functionalities and ability to be sold on top of Microsoft Dynamics 365 Business Central, which offered:
- Streamlined operations by uniting physical and digital channels.
- Real-time data synchronization between the LS Central POS and Business Central ERP.
- Advanced reporting and analytics tools for deeper business insights.
- Better scalability to support future growth.
To implement the new system, BIAS Retail partnered with Trident Information Systems, a local LS Retail partner operating in both India and the Middle East. "Our collaboration with Trident Information Systems was exceptional," says Mr. Bino. "Their expertise and proactive approach ensured the implementation was completed on time and within budget. Their continued support has been instrumental in the successful adoption of the new system."
The implementation process was structured in four phases:
- Analyzing existing processes and identifying key requirements
- Customizing the solution to meet the company’s specific needs
- Providing comprehensive staff training and rigorous system testing to ensure a smooth transition
- Rolling out the system across all stores and channels
BIAS Retail also chose to run LS Central as a Software as a Service (SaaS) solution. “This choice was driven by the need for scalability, reduced IT overhead, and the ability to access the latest updates and features automatically,” says Mr. Bino. By choosing a SaaS model, the company can concentrate on enhancing its business operations without the complexities of managing on-premises infrastructure, enabling them to respond quickly to market changes and customer needs.
Benefits
Since implementing LS Central, BIAS Retail LLC has experienced significant operational improvements, which include:
- Real-time inventory visibility. The ability to see their stock levels in real-time has minimized both overstocking and stockouts, allowing the company to plan more accurately and keep up with customer demand.
- Enhanced personalization. Seamless connection to loyalty programs and personalized promotions have boosted customer satisfaction and retention.
- More informed reporting. Automated reporting tools have streamlined data collection and analysis, which has saved valuable time and empowered the team to make data-driven decisions.
- Streamlined workflows. By automating various processes, the company has significantly reduced manual errors, leading to more reliable operations and a smoother workflow across departments.
- Increased employee productivity. The intuitive, user-friendly interface in LS Central has made it easier for employees to navigate the system and search for information quickly.
- Improved customer experience. Faster transaction processing and more personalized shopping experiences have enhanced customer service, ensuring that customers receive the interactions they need.
These operational improvements have led to remarkable outcomes for BIAS Retail LLC, such as:
- A 20% reduction in operational costs from improved efficiencies.
- A 15% increase in sales driven by better inventory management and targeted promotions.
- A 30% decrease in time spent on manual data entry and reporting tasks, allowing teams to focus on strategic initiatives rather than routine operations.
