From humble beginnings at a kitchen table, Alrimaya has grown into the country's largest retailer in the outdoor equipment sector, with over 55 stores across KSA.
Business case
Before implementing LS Central, Alrimaya relied on a combination of legacy POS systems and an in-house ERP solution for over 15 years. “Our previous systems faced significant integration challenges, lacked real-time data synchronization, and required manual intervention for inventory management, leading to inefficiencies and data inconsistencies,” says Abdelaziz Gaffar Mohamed Ali, IT Director at Zaid Alhussain and Brothers Group Co. During one of their peak sales periods, the company encountered a major stock discrepancy, which highlighted these inefficiencies and prompted them to seek a more reliable and flexible solution.
Solution
The company explored several solutions, including SAP Business One and Oracle Retail, before choosing LS Retail’s unified POS and retail management software, LS Central. “We selected LS Central due to its ability to unite POS, ERP, and inventory management, as well as provide real-time data synchronization, and robust reporting features essential for our operations,” says Abdelaziz Gaffar Mohamed Ali, IT Director at Zaid Alhussain & Brothers Group Co.
The implementation process was conducted in phases by LS Retail partner EDM, beginning with pilot testing in a few stores to ensure system stability and functionality before a full rollout. The IT team at Alrimaya, along with EDM, worked closely to adapt the solution to meet the company’s specific needs. “Collaboration with EDM was excellent,” adds Abdelaziz Gaffar Mohamed Ali. “They provided extensive training, responsive support, and tailored the LS Central solution to our business requirements, ensuring a smooth transition.”
Benefits
By selecting LS Central for its stores, Alrimaya has:
- Improved inventory management, reducing stockouts and overstocks. “During a recent promotional event, real-time analytics provided by LS Central allowed us to quickly restock popular items, meeting customer demand efficiently,” says Abdelaziz Gaffar Mohamed Ali.
- Streamlined operations by cutting down on manual inventory tasks, which previously took up a lot of their employees’ time. Now, Alrimaya’s employees don’t need to waste time with manual work and can instead focus on customer service as well as other responsibilities.
- Enhanced personalization by tailoring marketing campaigns, like promotions and offers, based on customer preferences, which they can now more easily track and identify across their locations.
Alrimaya has also experienced significant improvements to their overall business performance, including:
- A 20% reduction in inventory holding costs
- A 15% increase in sales due to better stock availability
- A 30% reduction in time spent on manual inventory management tasks
