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LS Retail software solutions help adidas maintain its status as a world-class retailer that puts customer satisfaction at the core of the business.

Business case

Both LS Retail and adidas have been reinventing and enhancing the shopping experience for decades. The collaboration between the two companies is based on a matching view of the future of retail, one where the customer experience is at the heart of technological change and innovation.

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Today, adidas uses LS Retail solutions to run over 1350 stores in 30 countries, which represents 2500 POS globally. 

Solution

The omni-channel customer experience is at the heart of future strategies for both adidas and LS Retail. The world-class shopping experience adidas offers is also possible thanks to LS Retail, which has helped adidas reach its goals and optimize its retail landscape with:

  • Continuous system enhancement, with multiple yearly releases;
  • High usability: the self-explanatory menus make basic staff training easy and fast;
  • Deep process understanding of the business environment from the LS Retail IT team;
  • Prioritization of releases from a global retail point of view;
  • High levels of customization available;
  • Extreme flexibility: the system can react easily and quickly to market requirements and changes;
  • High-quality support: the LS Retail team guarantees honest, open and fact-based discussions, which help drive change and achieve results fast and effectively.

Benefits

Thanks to LS Retail, today adidas can manage its business more efficiently and serve its customers better with:

  • Auto-replenishment function: what used to be done with manual processes has now been automated;
  • e-commerce integration: adidas customers can now check available in-store items on the e-commerce page;
  • Mobile inventory: in-store employees can perform real-time stock checks on tablet devices;
  • Stockroom requests: staff can use the inventory app on mobile POS to send an item order to the queue. The order gets picked up by another employee and the item taken to the shop floor, straight to the customer;
  • Training mode, allowing to switch between normal and training mode on the POS to train staff efficiently for all the daily operations;
  • Various types of customization to comply with local legal and fiscal requirements, for example through the creation of specific fiscal invoices that may be required by local authorities.

The collaboration keeps on growing. "We want to unlock new opportunities. Until now, our focus was on e-commerce, but we need to make sure that we have a seamless customer journey in retail too," says Nabila Rahim, Senior Product Owner at adidas.

adidas has recently implemented RFID technology, enabling them to read RFID tags at the POS, to enhance both store operations and the customer experience. The company uses RFID to streamline various in-store processes, including tracking inventory movement and ensuring products are correctly transferred from the distribution center or back of the store to the shop floor. A major advantage of RFID for adidas is improving stock accuracy, making sure that products are available for sale at the right time. “Although the technology isn't immediately visible to consumers, RFID plays a role in enhancing the customer journey,” says Andreas Bierlmeier, Senior Director Tech Management at adidas. RFID supports a seamless shopping experience, where customers can confidently purchase products across all sales channels without stock discrepancies.

adidas’ strategy for the upcoming years will be around standardization and harmonization. One of the immediate values is to speed up the development implementation. "With any changes that will come, whether it is a pandemic or whatever else, we will always be faster to adjust and deliver,” says Rahim.

Nabila Rahim is very satisfied with the results of the collaboration: "With LS Retail, we know we have a state-of-the-art POS solution. Our long-term implementation partner TSO-Data have been giving us the expertise and supporting in ramping up the team in the projects. The collaboration is there to stay."
Adidas

LS Retail technology has a very high footprint in Adidas, we use it across multiple regions, like the greater China area and emerging markets in Latin America. We use it in over 1200 stores across more than 30 countries."

Andreas Bierlmeier, Senior Director of Tech Management
Adidas

I don't see LS Retail as a vendor, I see it as a partner. I think you can only bring innovation and collaborate on a very high level, if you work in a close partnership. And LS Retail is definitely a strong partner for Adidas.

Andreas Bierlmeier, Senior Director of Tech Management